Burton.com (2002)

THE LARGEST WEB SITE IN SNOWBOARDING

It's easy to lose sight of the scope and effort of this project when you're looking at 800x600 web designs for 2002. But, this site was an enormous undertaking on all fronts, managing nearly 10,000 sku's, editorial components, and pushing technical boundaries with the design. It was easily the most visited site in snowboarding, as a global effort built in 9 languages and nearly 1,000,000 monthly visitors. We developed a large online community to engage directly with our customers. While not uncommon in 2015, this was the exception in 2002.

I led this project for all design and content. My primary focus was to align with our print catalogs, and I directed JDK design for the overall style, designed the overall architecture of the site, coordinated photo shoots, wrote some copy and hired out other parts of that, managed translation, and anything else that went into it.

All of this work was done in parallel with the Burton consumer catalogs, so it was a sleepless part of my life. The launch of the site was treated like a record release each year - the brand would disappear over the summer, and reinvent itself on August 1st with a mission of making it new.