BURTON SNOWBOARDS DEALER CATALOGS
(2002)
My first set of catalogs for Burton, with a guidebook, 6 workbooks, RED catalog, and Anon catalog.
MAKING SENSE OF A MASSIVE LINE
This set of catalogs is what dealers used when viewing the line, which was generally a 6-8 hour presentation by sales reps because of the sheer volume of sku's. I developed the system to maximize efficiency, communicate an easy understanding of product categories, and be easy to carry the set around a trade show.
The main guidebooks were printed in 6 languages, and the workbooks were designed in a way to accommodate those 6 languages in a single print version.
This set also covered our new goggle brand Anon, our protection and accessory line RED, and our limited distribution outerwear brand Analog which wasn't accessible to all dealers.
