Countervail Branding (2006)

BRINGING MILITARY TECH TO CONSUMERS

I worked with Materials Science Corporation, which has phenomenal damping technologies, to brand their materials to pitch to consumer goods companies. This was a new direction for them, previously only working on military contracts. I named the material Countervail, and directed designer Lance Violette on the logo and some web applications we did at the time, as well as overall strategy work. It can now be found in certain models of Bianchi bikes and Wilson tennis racquets.