Toll Brothers Obsession Spots (2017)
A series of 4 spots celebrating the obsession that new Toll Brothers' customers feel about their new homes. Covering two themes, Lights and Selfies. Lights show new homeowners unable to get themselves to bed because they keep turning the lights back on to check out their new spaces. Selfies shows one spouse taking selfies around the home while cropping out the other spouse to leave more room for the image of the home. Created in :06, :15, and :30 covering our core age groups and Active Adult.
LIGHTS
SELFIES
Brand Awareness Spots
Threading the fine line of presenting an aspirational, high-end luxury brand while making it relatable and human.
My Role:
Sr. Creative Director. Co-created the concepts collaboratively with my Sr. Copywriter, Stefanie Carter. Worked with Craft NYC for shooting and production.